"What Makes a Company Great?"
Digital Capture
Arri Alexa Mini; Panasonic Varicam LT
Cooke S4i;
Angenieux Optimo 24-290 T2.8;
Angenieux EZ2 15-40 T2
It was incredibly important to photograph the employees of the Whitaker Company in a way that was not only visually flattering, but spoke to who they are as individuals, the pride that they hold for the work they do, and the company they do it for.
Utilizing a drone was another way to show the Client's audience the scale of their facilities while also giving a unique perspective that can really only be seen through the lens of this film. "Unique" was the key word used often during prep and I think that we achieved that as much as possible during production.
Another value-add the drone offered was filming many angles in a relatively short amo
There were many different jobs that employees had at Whitaker and so capturing some of the unique roles came with unique undertakings. It was very important to me to keep as much consistency as possible with the look of the film. This meant keeping the same cameras and lenses that were used in other scenes. Our Key Grip built a rig for the fork lift that was able to accommodate the VariCam LT and
One particular challenge in shooting this film was handling the several locations and the contrasting lighting conditions that they offered. We decided in prep that our day exteriors would be done early in the morning to uitilize warmer tones which would contrast with the cooler LED lighting of the warehouse interiors. This philosophy not only aided in developing the color palette for the film, bu
The agency was wanting to highlight some of the unique capabilities of their Client's manufacturing process. We had limited time with the technicians and machinery including not having the option of slowing down or repeating processes. In lieu of these restrictions, I had to "camp" out with the camera and simply wait for a moment to happen. In the end, we ended up getting the footage that best com